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The 212 video was written and directed by Sam Parker (original author of the 212 book) as a powerful and concise way to introduce the message at meetings and events (national corporate meetings, employee retreats, annual organization kick-offs, etc.).

It can be used at the beginning of the meeting to set the tone, in the middle as a wake-up call, or to conclude an event and send people on their way with 212 top of mind.

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