At 211 degrees, water is hot.
At 212 degrees, it boils.

And with boiling water, comes steam.
And with steam, you can power a train.

One degree more = Exponential results

212° the extra degree® is powerful message that reminds us how sometimes it's the smallest things that can make the biggest differences.

Simple. Clear. Actionable.

212 (two-twelve) will become a part of everyone's vocabulary - a way to say "go get 'em" and a way to say "great work" - a call-to-action that will help you capture the attention of your people (and yourself) and inspire new levels of effort in everything you do.

You can read an excerpt from the book or pick up a copy (25-minute read, at most) at GiveMore.com/212. The Do-It-Yourself training package is a great way to introduce the concept. Mugs, t-shirts, hats, and other gear are also available to help you and your people
"Be 212."

Learn more or call us to talk about it (we're real people here... if you want to talk with the author, he's here too... ext. 303). If you'd rather browse on your own, here's everything we have with 212.