At 211 degrees, water is hot.
At 212 degrees, it boils.

And with boiling water, comes steam.
And with steam, you can power a train.

One degree more = Exponential results

212° the extra degree® by Sam Parker is powerful message that reminds us how sometimes it's the small things that can have the biggest impact.

Simple. Clear. Actionable.

212 (two-twelve) will become a part of everyone's vocabulary - a way to say "go get 'em" and a way to say "great work" - a call-to-action that will help you capture the attention of your people (and yourself) and inspire new levels of effort in everything you do.

Join the hundreds of thousands of people and organizations making 212 their target. Pick up a copy of the little red paperback (20-minute read, tops) or use the training tools to develop a team of 212ers. Mugs, t-shirts, hats, and pocket cards are also available to help you and your people (maybe kids, too) "Be 212."

Learn more or call us to talk about it (we're real people here... if you want to talk with the author, he's here too... (804) 762-4500 ext. 303). If you'd rather browse on your own, here's everything we have with 212.