be 212
Have ideas we didn't think of?
We'd love it if you'd share them with us.

Children absorb everything, and our actions help determine
what kind of contribution they will make as adults.

Use the ideas below to set a 212 example for your kids.

Put in the time

Add an extra 15 minutes a day to the time you spend with your children - an equivalent to two work weeks each year invested exclusively in their development.

212 parent- put in the time

Start a 212 habit together

As family, donate three hours each month to the cause of your choice (almost a full work week each year).

Share 212 with your child's class or sports team

212 wristbands are a simple way to introduce the message and to get kids talking about how and where they could try harder.

Buy the 212 wristbands

212 wristbands

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2500 Gaskins Road, Richmond, VA 23238

804-762-4500 ext 212

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