One extra degree makes all the difference.
212° the extra degree® is an inspiring message with a singular focus on effort – the primary fundamental that feeds all others.
Its purpose is to create a level of awareness and accountability that inspires and challenges all of us to try harder, give more and, ultimately, enjoy more.
As an individual, you can embrace the 212 mindset in everything you do. at work, at home, in your community.
As a leader, you can join thousands of organizations and teams, letting 212 serve you as a fresh and succinct way to capture the attention of your people and inspire them to new levels of effort in everything they do.
A way to say "go get 'em" and a way to say "great work", 212 can become a new rallying cry or tagline as powerful as some of the world's most successful brands but one you can implement with your most valuable asset. your people.
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